Well what a few days in the Netherlands around Rotterdam , from some incredible infrastructure at Flora Holland, where speed is of the essence, auctions where 125,000 transactions are carried out every day!
We then had presentations from 3 co-operatives which were doing between 4 and 9 billion Euros in business each, truly insightful.
Then to a river cruise where we witnessed the crane ship which builds the oil rigs complete with 2 x 7000mt capacity cranes!!!
Pig production at a professional level I have not seen before, where you measure everything and I mean everything.
Highlight of the trip so far is definitely Koppert Cress today, with presentations from Fresh Retail and Rob Baan, with a focus on quality and marketing innovation which really looks outside the box, what you can do with the right presentation and perception is quite incredible.
Visit was complete with a Master Chef Lunch experience which would have any wannabe cook green with envy!
Interesting fact Holland is the largest exporter of oranges and the largest importer of oranges but does not grow any.
WHO SOWS WELL, WILL HARVEST WELL.
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